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Bigdatr adds connected TV ad monitoring in Australia
Marketing Technologies

Bigdatr adds connected TV ad monitoring in Australia

Streaming budgets are becoming easier to track as marketers gain visibility into rival campaigns across Australia's fast-growing connected TV market.

By Sean Mitchell • 4 min read • Last month

Global Stories

YouTube stories

MiQ launches unified screens planner in Australia & NZ
Marketing Technologies

MiQ launches unified screens planner in Australia & NZ

Fragmented viewing habits are forcing agencies to juggle budgets across television and streaming as MiQ rolls out a single planning tool.

By Sean Mitchell • 4 min read • Last week
Haaland tops US World Cup sentiment in social media
YouTube

Haaland tops US World Cup sentiment in social media

His World Cup antics drew 43% positive US social sentiment, putting Erling Haaland ahead of Lionel Messi and Cristiano Ronaldo online.

By Regine Laguilles • 4 min read • Last month
Google unveils YouTube AI prototype stack to cut risk
DevOps

Google unveils YouTube AI prototype stack to cut risk

By isolating early tests from its core systems, the video platform hopes to turn brittle AI ideas into user research in weeks rather than months.

By Sean Mitchell • 3 min read • Last month
YouTube ad revenue hits USD $40.4 billion as growth slows
Large Language Models

YouTube ad revenue hits USD $40.4 billion as growth slows

Slower growth in the world's biggest video platform's ad business suggests its shift to TV screens and Shorts has yet to lift marketer spend further.

By Karen Joy Bacudo • 4 min read • Last month
Google tops Gartner's AI infrastructure magic quadrant
Semiconductors

Google tops Gartner's AI infrastructure magic quadrant

The ranking boosts Google Cloud's bid to win more AI infrastructure spend as firms look for cheaper, scalable systems for training and inference.

By Sean Mitchell • 4 min read • Last month
Kolsquare links influencer data to ChatGPT & Gemini
Software-as-a-Service

Kolsquare links influencer data to ChatGPT & Gemini

Marketers can now query live campaign data in ChatGPT, Claude and Gemini, cutting manual reporting time and speeding up decisions.

By Sofiah Nichole Salivio • 4 min read • Last month
Australian workers embrace AI, but hide it at work
Human Capital Management

Australian workers embrace AI, but hide it at work

Most Australian employees using AI say it lifts productivity, but many still hide that use from bosses as workplace rules lag behind adoption.

By Joseph Gabriel Lagonsin • 5 min read • Last month
Yahoo Boys, a persistent menace and one of the longest running online crime cultures
Email Security

Yahoo Boys, a persistent menace and one of the longest running online crime cultures

Yahoo Boys have evolved from email fraud into an AI-enabled cybercrime subculture, using deepfakes, sextortion and social media to target victims worldwide.

By Laura Kankaala • 8 min read • Last month
Google named Gartner Leader for Looker analytics again
Data governance

Google named Gartner Leader for Looker analytics again

The ranking bolsters Looker as Google pushes AI-driven analytics, with buyers weighing governance and trusted data more heavily than dashboards.

By Mark Tarre • 4 min read • Last month

Stories from Other Regions

YouTube stories

UK finance brands lag in paid social ad creativity
Fintech

UK finance brands lag in paid social ad creativity

Paid social costs are rising as UK finance marketers struggle to produce enough creative for platforms that now reward constant ad testing.

By Karen Joy Bacudo • 4 min read • Last month
Channel Factory launches AI slop detection for ads
Risk & Compliance

Channel Factory launches AI slop detection for ads

Advertisers can now screen out low-value synthetic media before bidding, as Channel Factory says 21% of social feeds is AI slop.

By Sean Mitchell • 3 min read • Last month
Human analysts still handle 46% of brand interactions
Customer Experience

Human analysts still handle 46% of brand interactions

Brands are still relying on people for nearly half of social interactions, highlighting the limits of automation in customer-facing moderation and replies.

By Sean Mitchell • 4 min read • Last month
Marc Lewis launches SCAFFOLD to preserve creative voice
Software-as-a-Service

Marc Lewis launches SCAFFOLD to preserve creative voice

Creative workers wary of AI sameness now have a tool designed to keep their personal voice intact while automating routine tasks.

By Mark Tarre • 4 min read • Last month
UK social media ban forces youth influencer rethink
YouTube

UK social media ban forces youth influencer rethink

Planned restrictions could strip £1.3 billion from UK digital ad spend in 2027 as brands lose easy access to under-16s online.

By Sofiah Nichole Salivio • 5 min read • Last month
Google launches YouTube shopping tools in Southeast Asia
Artificial Intelligence

Google launches YouTube shopping tools in Southeast Asia

Advertisers in Southeast Asia can now send shoppers from YouTube ads straight to checkout as Google tries to turn video views into sales.

By Regine Laguilles • 4 min read • Last month
NZ workers slow to adopt AI, but many hide how much they use it - report
Digital Transformation

NZ workers slow to adopt AI, but many hide how much they use it - report

More than a third of New Zealand workers feel guilty about using AI, as businesses lag peers in adopting it, a report says.

By RNZ • 4 min read • Last month