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Reputation management Stories

Australian Stories

Reputation management stories

Australian retailers back AI shopping as trust lags
Customer Relationship Management

Australian retailers back AI shopping as trust lags

Australians remain wary of AI at checkout, with 64% uneasy about letting systems buy on their behalf despite rapid retailer investment.

By Karen Joy Bacudo • 4 min read • Last month

Global Stories

Reputation management stories

LG wins award for PRISM AI communications platform
Large Language Models

LG wins award for PRISM AI communications platform

The award signals growing acceptance of AI-driven measurement tools as companies seek faster, more consistent ways to assess global PR impact.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Pead: AI search transition reshaping corporate reputation
Generative AI

Pead: AI search transition reshaping corporate reputation

AI-generated answers are already shaping public perceptions, forcing firms to manage reputation across trusted third-party sources instead of search rankings.

By David Shilovsky • 5 min read • This month
HG Insights launches AI software review monitoring
Software-as-a-Service

HG Insights launches AI software review monitoring

B2B software vendors could lose shortlist spots unless they can see how AI search engines describe their products, HG Insights says.

By Mark Tarre • 4 min read • This month
PRLab scores 100 media placements for Gr4vy campaign
Software-as-a-Service

PRLab scores 100 media placements for Gr4vy campaign

The 12-month campaign generated more than 100 earned placements and about 402 million impressions, helping Gr4vy stay visible between announcements.

By Karen Joy Bacudo • 3 min read • This month
AI assistants reshape Black Friday shopping choices
Data Analytics

AI assistants reshape Black Friday shopping choices

Retailers risk missing Black Friday shoppers as AI tools increasingly narrow product choices before customers reach a website.

By Mark Tarre • 7 min read • Last month
AI search shift forces SMBs to rethink online discovery
Digital Transformation

AI search shift forces SMBs to rethink online discovery

Local firms risk losing customers unless their online details, reviews and booking options are clear enough for AI tools to recommend them.

By Sofiah Nichole Salivio • 6 min read • Last month

Stories from Other Regions

Reputation management stories

Everyone wants the thought leadership, not the thinking
Digital Transformation

Everyone wants the thought leadership, not the thinking

Corporate content is becoming interchangeable as executives flood LinkedIn with safe opinions that rarely challenge readers to think differently.

By Jarieul Wong • 5 min read • Last week
The AI arms race will be won by companies that stop forcing it
Generative AI

The AI arms race will be won by companies that stop forcing it

Content inflation could leave brands sounding generic unless they use AI to sharpen strategy, as LinkedIn flags more artificial-sounding posts.

By Aniket Gupta • 5 min read • This month
AI search answers vary widely across major platforms
Software-as-a-Service

AI search answers vary widely across major platforms

A New Zealand study found users can get markedly different brand recommendations from ChatGPT, Google AI Mode and Microsoft Copilot.

By Sean Mitchell • 4 min read • This month
Civil Contractors New Zealand conference heads to Wellington
Digital Transformation

Civil Contractors New Zealand conference heads to Wellington

With more than 600 delegates expected, the event will put transport, procurement and pipeline concerns in front of election-year politicians.

By Sean Mitchell • 4 min read • This month
VanishID launches AI tool to cut identity attack risk
Phishing

VanishID launches AI tool to cut identity attack risk

Businesses are being warned that publicly exposed staff data can now fuel phishing and deepfake fraud without breaching internal systems.

By Sean Mitchell • 5 min read • This month
Why trust should be the number one priority for AI customer experience
Digital Transformation

Why trust should be the number one priority for AI customer experience

Fewer than half of people globally trust AI, putting customer adoption and revenue at risk unless firms explain how systems make decisions.

By Martijn Gribnau • 5 min read • This month
US adults question whether business emails are real
Software-as-a-Service

US adults question whether business emails are real

A growing share of US adults doubt business emails as AI makes polished messages easier to fake, a survey found.

By Mark Tarre • 4 min read • Last month
Left Field Labs launches tool to track AI brand views
Customer Experience

Left Field Labs launches tool to track AI brand views

Brands may be judged by AI assistants before customers ever reach them, as the new tool spotlights mismatches between messaging and model replies.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Singapore's MTI appoints agencies for ASEAN 2027 campaign
Social Media

Singapore's MTI appoints agencies for ASEAN 2027 campaign

Regional trade messaging for ASEAN 2027 will be handled by a new agency team as Singapore prepares to lead the bloc's economic agenda.

By Sean Mitchell • 3 min read • Last month
UK marketers fail to check AI outputs, survey finds
Data Protection

UK marketers fail to check AI outputs, survey finds

Only 27% of UK marketing leaders always review AI-generated content before use, leaving customer-facing material open to errors and reputational risk.

By Sofiah Nichole Salivio • 4 min read • Last month