The Ultimate Guide to Partner Programmes
A curated Australian edition of IndustrialDay news, analysis, interviews, reviews, job moves, and related resources for Partner Programmes.
What to know about Partner Programmes
Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.
By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.
Australian Partner Programmes News
Regional stories with direct local relevance
Pine Services Group acquires EBS to boost Australia reach
Customers will see no change day to day as Pine Services Group adds a long-established Microsoft specialist to widen its Australian ERP footprint.
Alceon Private Equity Access Fund invests in Engage Squared
Fresh capital will fund expansion across Asia Pacific as demand rises for Microsoft-based AI services and selective acquisitions are planned.
Arctic Wolf launches Aurora MDR Connect tier for MSPs
MSPs can now roll out broader managed detection and response within hours, as Arctic Wolf targets faster, more automated attacks.
UST named Workato platinum partner for AI orchestration
The tie-up gives both firms a stronger pitch to enterprises struggling to connect legacy systems, data and AI workflows across operations.
Superloop launches Kay AI assistant for business users
Business partners can now handle quotes, faults and account tasks in one place as Superloop adds an AI assistant to Krypton.
blueAPACHE expands Huntress tie-up with reseller option
Australian mid-market firms gain a second way to buy Huntress security tools as blueAPACHE adds direct resale alongside managed services.
Analyst Insights
Research and market analysis connected to Partner Programmes
Avalara names Claire Goad to lead e-invoicing push
Exclusive: ABBYY flags data readiness as AI barrier
Ataccama names Systemation Benelux distributor for AI push
Altimetrik wins AWS generative AI specialisation
LMNTRIX named Major Player in IDC cybersecurity ranking
Featured News
AI transforming physical security into enterprise data solution
AI and cloud tools are turning cameras into live operational data sources, helping firms cut costs, spot errors and manage fleets centrally.
Customers at the centre of Adobe's new AI evangelist role
Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.
SUSE targets Australia's industrial edge to drive growth
Australian miners, shippers and utilities could be next to benefit as SUSE pushes edge computing and AI inference beyond data centres.
Ingram Micro's Great Migration promises security and productivity boost
One million ageing Windows 10 PCs are set for replacement as Ingram Micro and Microsoft push AI-ready devices to cut security risks and cloud costs.
Oracle, Ingram Micro strike Australian distribution deal
Australian enterprises will gain wider access to Oracle's cloud and AI tools as demand for multicloud infrastructure and data security rises.
SonicWall boosts endpoint security for SMBs and mid-market
SMBs and mid-market firms facing AI-driven attacks are set for tighter device controls as SonicWall prepares a new endpoint security product.
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CorPlan launches CoreEPM: Rapid return AI-powered Business Intelligence
By replacing spreadsheets and manual finance work, the new platform aims to cut months-long implementation times and free staff for higher-value tasks.
Expert Columns
SonicWall wins two CybersecAsia awards, joins Hall of Fame
Microsoft dramatically cut their distributors
Translation over technology: The channel's most undervalued skill
Why does the channel need to turn partner feedback into strategy?
How channel partners can capitalise on the key trends affecting the physical security sector in FY2027
2026 security trends mid-year check-in: What's accelerating, what's stalling, and what comes next
Stop confusing demos with POCs - Your pipeline depends on it
The death of the backlink: Why PR is now the most powerful SEO tool you have
Spinning to success: MAAP CFO reveals growth strategy with Annexa
Australia insurers urged to modernise core technology
Interviews
Interviews and video coverage from the network
AI transforming physical security into enterprise data solution
Customers at the centre of Adobe's new AI evangelist role
SUSE targets Australia's industrial edge to drive growth
Ingram Micro's Great Migration promises security and productivity boost
Oracle, Ingram Micro strike Australian distribution deal
Recent Partner Programmes News
Avalara launches AI tool for enterprise system links
Integration projects could be completed in days rather than weeks as specialised AI agents automate connector build and testing for Avalara customers.
Keepit tops USD $100 million ARR on AI Truth Cloud
The Danish cloud data protection group's nine-figure run underscores demand for independent backup as firms link AI adoption to data trust.
BlueVoyant launches Microsoft Defender XDR ISOC service
The service is aimed at firms that pay for Microsoft security tools but have yet to turn them into fully operational defences.
Everpure appoints Alison McQuarrie to lead ANZ partners
Rising AI demand and data-readiness concerns are pushing Everpure to rely more heavily on channel partners across Australia and New Zealand.
Exabeam channel-first push lifts partner-led pipeline
Partner-led sales now account for Exabeam's highest-volume pipeline source, as new-logo business surged 138% above plan in the first half.
UiPath names 2026 partner awards winners across sectors
UiPath's partner network spans 30 countries and 250 use cases, signalling growing demand for automation projects across industries.
Liquibase Secure launches on Snowflake Marketplace
Snowflake customers can now buy Liquibase Secure through the marketplace, with spend eligible for Capacity Drawdown as teams tighten change control.
KERV.ai wins top TPN Gold Star security certification
The certification gives publishers and advertisers more assurance as media groups tighten scrutiny over vendors handling premium video data and workflows.
Keyfactor tops USD $200 million in annual recurring revenue
Demand for machine identity security and digital trust tools lifted annual recurring revenue more than 35 per cent year on year.
GTIA unveils ANZ Spotlight Awards winners in Sydney
Recognition for cybersecurity, diversity and service providers highlighted the breadth of Australia and New Zealand's IT channel in Sydney.
F5 & Omnissa join forces on virtual desktop security
Enterprise IT teams could gain simpler, tighter-protected remote workspaces as the tie-up aims to cut gateway layers and improve resilience.
Horizon3 links NodeZero to CrowdStrike Falcon SIEM
Security teams can now compare validated exposure findings with endpoint and cloud telemetry after Horizon3 tied NodeZero into CrowdStrike's SIEM.
Godel joins Databricks partner programme as Bronze
The consultancy aims to help customers turn fragmented data estates into governed AI systems that can move from pilot projects into production.
Epicor adds Conveyance Solutions to ANZ partner network
The deal gives mid-market distributors in Australia and New Zealand more local support to get better returns from their ERP systems.
CertIndex tops 120 verified MSP members in Australasia
Procurement teams in Australia and New Zealand now have a verified source for checking MSP ISO claims, after seven applications were rejected.
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Datacom teams with Rimini Street in ANZ support deal
Customers across Australia and New Zealand can now cut Oracle and SAP support bills as Datacom resells Rimini Street services.
FPT wins AWS DevOps Competency as cloud demand rises
Businesses pushing AI into production need more reliable cloud operations, and FPT says its latest AWS badge strengthens that support.
Gallagher & Luxriot join forces on US security platform
Security teams at regulated, multi-site operations could gain a single view of video, access events and data under the new partnership.
Commvault cuts Active Directory recovery to minutes
A clean standby copy aims to keep authentication and access running after cyberattacks, helping firms restore Active Directory in minutes.
Wavelink signs AirBridge distribution deal in Australia
Australian resellers gain access to deployable communications gear for remote and disrupted sites as Wavelink broadens its critical infrastructure offering.
Job Moves
Devoli appoints Kent Plummer as Australia Channel Manager
Kablamo appoints Troy Bebee to lead Google Cloud push
HPE South Pacific names interim boss after Matthews exit
Fujifilm Business Innovation Australia names Nagata
Kinetic IT names Kishore Jayaram Chief Transformation Officer
iCatalyst appoints delivery executives for ERP growth
Gallagher Security names Siler to lead SMB & perimeter
Logicalis Australia expands Erica Smith growth remit
Kinetic IT names Dean Langenbach as new chief executive
