Adobe Stories

Australian Stories

Adobe stories

Marketers lag as agentic AI surges across industry

Many marketers are still unclear how to use agentic AI, even as pilots remain limited and governance questions grow across the industry.

By Sean Mitchell • 4 min read • Last month

Global Stories

Adobe stories

Software-as-a-Service

Adobe launches ChatGPT plugin to link its creative tools

ChatGPT users can now tap more than 70 Adobe tools in one workflow, reducing the need to juggle separate creative app connectors.

By Sean Mitchell • 4 min read • Last week

Data Analytics

AI assistants reshape Black Friday shopping choices

Retailers risk missing Black Friday shoppers as AI tools increasingly narrow product choices before customers reach a website.

By Mark Tarre • 7 min read • Last month

Marketing Technologies

Adobe adds AI discovery tools to Commerce catalogue

AI shopping tools are getting richer product data as Adobe Commerce exposes catalogues to chatbots, aiming to improve discovery and accuracy.

By Sean Mitchell • 4 min read • Last month

Software-as-a-Service

Adobe brings Acrobat PDF tools to WhatsApp Web & Windows

WhatsApp Web and Windows users can now review PDFs in-chat, reducing the need to download files as Adobe targets workplace document sharing.

By Sean Mitchell • 3 min read • Last month

Hybrid Cloud

Okta data shows enterprises using multiple AI platforms

Enterprises are spreading AI use across several platforms, heightening identity and access risks as agents gain broader system access.

By Mark Tarre • 4 min read • Last month

Robotics

NVIDIA unveils AI tools for media, robotics & design

Newsrooms, designers and robotics teams are set to gain new AI tools as NVIDIA expands detection, agent and edge software at SIGGRAPH.

By Mark Tarre • 5 min read • Last month

Digital Transformation

Code and Theory appoints Harsh Kapadia for enterprise creative

The new division will strengthen Code and Theory's push into large-client transformation work as it deepens ties with Adobe and IBM.

By Sofiah Nichole Salivio • 3 min read • Last month

Customer Relationship Management

SnapLogic launches SnapCode for Claude Code integration

Enterprises can now let AI coding tools build integrations while keeping deployment, monitoring and security checks inside SnapLogic's platform.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Gaming

AI is redefining what your PC can do

Local processing is letting users keep sensitive data offline while speeding up everyday tasks, creative work and gaming on new AI PCs.

By Alexey Navolokin • 4 min read • Last month

Digital Transformation

SnapLogic launches MCP Builder for AI agent integration

The launch could help firms move AI projects past pilot stage by turning existing integrations into governed tools for agents without rebuilding them.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Software-as-a-Service

Google Cloud launches Nano Banana 2 Lite & Omni Flash

Business users gain faster, cheaper image generation and new video editing tools as Google Cloud rolls out Nano Banana 2 Lite and Gemini Omni Flash.

By Mark Tarre • 5 min read • Last month

Stories from Other Regions

Adobe stories

Data Protection

Globant launches Glob.AI marketplace for AI services

Enterprises can now buy AI work by output, as the new marketplace aims to cut project costs and speed delivery across functions.

By Sofiah Nichole Salivio • 4 min read • Today

Omnichannel

China's commerce models reshape retail worldwide, NIQ says

Asia Pacific is driving a retail shift as live, social and quick commerce from China spread into shopping habits worldwide.

By Karen Joy Bacudo • 4 min read • Yesterday

Artificial Intelligence

Pearson lifts half-year profit & reaffirms guidance

Stronger cash generation and a 14% rise in adjusted operating profit left the education publisher confident enough to keep full-year guidance unchanged.

By Karen Joy Bacudo • 4 min read • Last month